In early 2023 we gained official distribution authorisation from LNS Trade for Ultra Ice Tea in the U.K. market. This amazing organic beverage, which is inspired by Japanese anime, with licensing from Toei Animation Europe, has been selling in the European market since 2020 and we are helping to oversee its U.K. distribution. One way we helped with the U.K. launch was by creating a pop-up in Camden Market in London, and we are currently working alongside HMV to put Ultra Ice Tea products on their shelves.
